Jason Hope talks about the importance of social networking; he says that with over 80% of the population having access to social media, it plays a massive role in our lives in different capacities. Social media has greatly grown over the past few years, with the emergence of numerous platforms like Facebook, Instagram, LinkedIn, etc., which have evolved and greatly altered their users’ behavior.
During the early social media days, users were excited to just communicate on the platforms and get a few likes or comments while primarily using them for entertainment.
However, evolution has made the platforms more useful for sharing and getting information. However, the huge growth and evolution have left many wondering what will happen to social media and if it will keep evolving to an entire virtual reality or if people will eventually lose interest as they do everything else. Jason Hope, a renowned entrepreneur, philanthropist, and futurist with a technology passion, shared what he thinks about the platforms and their futures.
They Are Hugely Contributing To Business Growth
According to Jason Hope, social media is more important than ever because of its huge contribution to business growth. It has become easier for businesses to interact with their clients on social media platforms, resulting in businesses, even huge corporations, adopting them as part of their marketing and communication channels.
Buyers are more likely to buy from a brand based on their social media profile and how many followers and likes they have.
Entertainment Is The Strongest It Has Ever Been
Social media is the leading way people interact and bond with strangers, friends, and family. Research indicates that an average adult uses social media for around two hours and 45 minutes, a majority of which is spent on entertainment or getting information, according to the business leader. Jason Hope informs how this is thanks to entertainment in the form of long and short videos or memes on platforms like Instagram, TikTok, YouTube, Facebook, etc.
Mobile Phones Play a Huge Role
When the internet and social media started becoming popular, people mainly accessed the platforms through computers. However, these days, with the smartphone evolution, approximately 91% of people access the platforms from their phones.
Therefore, Jason Hope suggests businesses using social media for a wider reach should have mobile phone-targeted or compatible websites and ads.