Why Greg Soros Chose Boutique Over Big in Podcasting
The podcasting industry spent much of the early 2020s racing toward scale. Networks competed on output rather than craft, and the market rewarded whoever published fastest. Greg Soros watched that dynamic unfold from inside a prominent media company, and when he left his senior producer role in 2020, he bet against it entirely.Soros launched Podcraft Media Lab from a converted garage studio in Austin's East Side with a single directive: produce...