Ross Levinsohn Innovates a New Paywall Structure as Sports Illustrated CEO
Over the last seven decades, Sports Illustrated has proudly met the needs of sports enthusiasts on numerous continents by providing high-quality interviews and stories. It developed a solid base of readers and was producing a considerable amount of its income from print ads and print subscriptions. However, technologies advanced, and the turn of the century brought an increased interest in the internet. Consumers gradually began shifting away...