Michael Polk’s Strategic Emphasis on Innovation at Unilever
Michael Polk, the president of Unilever United States, recently highlighted the pivotal role of innovation in successful
marketing campaigns. Speaking at the third annual Wharton Marketing Conference,
Polk elaborated on how "dislocating ideas" can shift the status quo
in various product categories.
Polk underscored that innovation, rather than mere invention, is crucial for a brand's success.
He pointed to Unilever's Dove "Campaign for...