Alejandro Pena, CEO of Keter, a leading Israeli-based manufacturer of resin home and garden products, has made environmental, social, and governance (ESG) initiatives a central part of the company’s business strategy and operations. Keter has taken a proactive approach to addressing these issues and maintaining its industry leadership.
Keter has fully integrated ESG principles into its operations. Alejandro Pena understands the company’s responsibility to various stakeholders, including shareholders, communities, and the environment. He sees ESG as a differentiator that can provide long-term competitive advantage, a view supported by research showing a growing consumer preference for sustainable products and services.
Keter has made significant strides in reducing its carbon emissions, thanks to its Everyday Sustainability Pledge. The company has focused on using recycled resin and improving operational efficiencies to minimize its environmental impact
Despite the challenges associated with using resin, a material mostly derived from petroleum products, Alejandro Pena is determined to position the company as a leader in promoting sustainability within its industry. He works hard to improve the business and make sure the company takes good care of the environment.
Keter’s global presence spans 29 plants across Israel, Luxembourg, Europe, and North America. This extensive network has enabled the company to reduce its carbon footprint by producing and selling products locally, minimizing transportation costs, and ensuring reliable sourcing. During the pandemic, Keter’s global footprint allowed the company to avoid the long lead times faced by competitors. Alejandro Pena revealed that about 60% of Keter’s production occurs in the country or region where the products are ultimately consumed.
Keter aspires to become a global leader in sustainability for well-known brands and consumer products by maintaining a customer-centric approach. With Alejandro Pena at the helm, the company is poised to continue its industry leadership and further enhance its commitment to sustainable practices.