Month: December 2017

Fabletics Flourishing with their Marketing Strategy

Published / by rattlin

As technology advances so are other industries in the market. A good example is an influence that has been spotted in the purchase of goods and services. People have come to acknowledge that the reviews given by direct recommendations by people they trust are almost similar to the reviews they will find online about the products.



Relying on the advice of others has become the main source of information about a product or service that one may want to purchase. The reviews of a brand are directly proportional to the way that brand performs in the market. Companies that want to stay in the market long enough have embraced the power that the crowd has on their product. Fabletics is one of these companies.



Fabletics has used customer reviews as one of their main marketing strategies. It began in 2013 and in less than 5 years it has shown an exponential growth in their revenue. They have over a million members and have shown a revenue of more than 235 million dollars which is over 200 percent growth. Its success has been attributed to the customer reviews they receive. The reviews of the customers have grown their customer loyalty and retained their clients.



With the advancement in technology, looking up a product online has become like an impulse thing to do before a purchase is made. The decision of purchasing this product will be determined by the reviews one will find. Consumers have now embraced safety in consumption as they not only depend on traditional methods of advertising and marketing to make a decision. More than 50% of the people would not buy a product if it has negative reviews.



Good reviews impact the growth of a business in substantial ways. Continuous positive reviews will boost the ranking of a business in search engines which in return would attract more customers and higher sales in return. Fabletics runs its business based on customer reviews and feedback. They have learned that listening to the needs of the customers play a big role in ensuring that products are moving.



Kate Hudson and her team analyze the reviews and improve their products accordingly and this is what has made them flourish in the market. Kate Hudson who plays a great role as the face of the company has streamlined the communications department to make sure that their clients are well satisfied when they ask for assistance. Additionally, Kate plays a vital part in the marketing of the brand. She interacts with the clients face-to-face as well as making sure that their online platform is resourceful to their clients. Her lifestyle is an emulation of what Fabletics offers and stands for.



Kate Hudson, an actor with no experience in running a business, joined the company with a passion to drive it forwards. She has taken up the task of been involved intensely in the business to make sure it is succeeding. The lifestyle quiz that the clients take to get recommendations on activewear that is best suited for their needs is part of Kate’s effort in building a successful brand.