Month: September 2017

How to Create a Brand Which Will Last for Years-Nathaniel Ru on Sweetgreens

Published / by rattlin / Leave a Comment

A few years ago, eating healthy and organic foods was being regarded as a fad which would eventually pass. Fortunately, the trend has stayed longer than most people who were against it expected. In 2007, a group of three students noticed that there were insufficient green food options at the restaurants which served their campus.

Their need for a healthy salad turned into a business idea. Nathaniel Ru, one of the co-founders and the CEO of Sweetgreen states that were it not for their spirit of curiosity, Sweetgreen would have ended up as just another wishful thought.

The other two co-founders, Jonathan Neman and Nicolas Jammet, had not had any direct experience with investment. However, the three of them decided that they would do their best to see their business idea become a reality. They started by making sure that they secured an excellent location for their very first store. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork

Even though the owner of the property had reservations for the use that they wanted to put the space into, they were able to win her over with their well-crafted business plan. Nicolas Jammet admits that he still had a lot of doubt about their success even after they launched. He believed that the firm would pull it through when they survived an entire winter on campus.

Their management strategies are also changing to suit the business model that they had envisioned from the start. For instance, instead of having corporate offices where they can manage their clients and companies, they are closing down their offices to get closer to their clients. Learn more about Nathaniel Ru: https://twitter.com/nathanielru and http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

They have also adopted digital marketing and more specifically mobile marketing. They created an application where their customers can offer their favorite salad without leaving the comfort of their homes. The sales made through the mobile application account for more than 30 percent of what the company sells.

The company has modified their business model such that they get the fresh and organic vegetables and fruit from farmers who are close to them. They collaborate with the producers to make sure that no part of the green produce goes to waste.

They feel that this is the best way to create a brand that will not only be sustainable today but will also last for generations to come and leave the least possible carbon footprint. Nathaniel Ru believes that with the business ideas and values they have put in place, Sweetgreens’ success will keep increasing each day.

Igor Cornelsen; Getting Your Right Footing In The Brazillian Economy

Published / by rattlin / 1 Comment on Igor Cornelsen; Getting Your Right Footing In The Brazillian Economy

We all know that Brazil is an economic powerhouse in the world. The country which is known for its agricultural produce and prowess in football is ranked in the top ten economies of the globe. With an increase in political stability in the Brazil, the country is poised for an economic boom.

According to one of the most acclaimed financial and investment professionals in Brazil, Igor Cornelsen, the economy of Brazil is bullish. According to Lulu, for investors who are keen on tapping on what Brazil has to offer regarding investment, Igor Cornelsen is best suited to advise on the subject.

Cornelsen has spent a significant part of his career life in Brazil. He has seen the country rise from economic obscurity into one of the most vibrant economies. According to Igor, other global players such as the United States and economies in Europe are beginning to give Brazil the attention she deserves. Learn more about Igor Cornelson: https://igorcornelsen.wordpress.com/ and http://igorcornelsen.yolasite.com/

Brazil is becoming one of the leading contributors to the growth of the global economy and has created a good number of high-net worth individuals. Over the past few years, investors have been trooping to the South America country to grow the wealth and explore new opportunities in the country.

According to Igor Cornelsen, for one to get their right footing in the economy of Brazil, they have to do several things right. First, they will have to network with the natives who are on the ground. While a lot of information about the economy of Brazil is available on the internet, this information does not explore all the dynamics. One needs to get to the ground and fish for the right information.

Secondly, the Brazilian market is ridden with bureaucracies. Anyone who has business interests in Brazil should prepare for an economy that is more regulated than others in the world.

Igor’s advice is that investors need to get acquainted with the bureaucracies they are likely to encounter when starting a business in the region. Igor Cornelsen opines that there couldn’t be a better time for one to explore better opportunities in an economy that is growing so fast.